Go back to Blog

13 HubSpot CRM integrations to grow your business faster

Software integrations

Software integrations that are done right, should feel like a finished puzzle, everything just fits together and nothing is missing.

Are you making the most of your HubSpot CRM?

You may not realise just how many applications you can sync up with it using CRM integration to automate processes, save time, personalise your marketing, and generally improve your workflow to get better results. 

So, we’ve taken the time to create a list of 13 of the top apps, websites, and software systems you can link to your HubSpot CRM – maybe you’re already using some, and maybe you plan to use others and didn’t know they could connect up.

Read on for a list of potential integrations with HubSpot that can grow your business faster (and make your life a whole lot easier). 

1. Gmail

If you use Gmail for business, you’re about to save yourself a lot of time and hassle by integrating your email client with your CRM. 

In doing so, you can save your sales and marketing teams the time they spend tab-hopping right now, copying and pasting data between different systems.

When you receive an email, the relevant information goes straight into your CRM, reducing human error and freeing your team up to focus on their core workload.

2. Mailchimp

If your customer relationship management software is HubSpot but you use Mailchimp for sales emails, email campaigns, and email sequences, you can connect the two. 

When you sync your HubSpot account up with your Mailchimp, contact information from your CRM will automatically appear in your Mailchimp email databases.

3. Facebook and Google Ads

Running paid social and PPC ad campaigns?

Good news – you can link your Facebook ad account and your Google Ads account to your HubSpot CRM.

This way, when your ads generate leads you can import the relevant contacts into your CRM, as well as creating ad campaigns within your HubSpot account. 

4. Outlook

Sending emails and staying organised with Outlook?

Integrating HubSpot with your Outlook email client lets you connect all your customer data and stay on top of everything, from meeting scheduling to having the power to automatically populate your CRM with new contacts.

5. WooCommerce

Connect HubSpot with your WooCommerce shop means you can make the most of features like syncing and segmenting data, building customer profiles, planning intuitive email marketing campaigns, running online ads, and generating reports.

All this makes it much easier to deliver a better experience to your customers and sell more to your existing contacts. What more could you ask for? 

6. Salesforce

Streamline your marketing and sales teams by integrating your Salesforce account within your HubSpot to automate workflows, track customer activity, and create better customer experiences. And the good news is, integration is possible with most of Salesforce’s premium plans.

7. WhatsApp Business

More and more customers want to use WhatsApp to communicate with brands. If you’re using WhatsApp Business for customer comms, you want to sync it with your HubSpot CRM to elevate customer support levels.

Update contact info, alert your audience to relevant updates, and fire off abandoned cart texts to get that sale over the line.  

8. Hotjar

Get a deeper understanding of your customer behaviour when they land on your website, then use the data you find to build better sales strategies for your teams.

Syncing Hotjar with your CRM allows you to track insights and nurture prospects more easily – essential for your business development.

9. Unbounce

Unbounce is an easy-to-use online platform where you can build your own landing pages using a simple drag-and-drop system. 

You can connect your account to HubSpot’s CRM to make sure all lead generation created through your landing pages and forms sync instantly with your CRM.

10. Trello

Trello is an organisational tool with a completely free option that can seriously improve your workflow. 

When you connect it with your CRM, it becomes much easier to collaborate and manage projects with your colleagues and external contacts. For example, you can add new cards on Trello from within HubSpot, saving time and syncing all your work.  

11. Canva

Did you know more than 135 million people use Canva for DIY design projects? 

Syncing it up with your HubSpot makes your working life much more streamlined. 

The integration allows you to drag and drop files from your CRM account into Canva, then access your finished designs to use in any marketing collateral you create within HubSpot. 

12. Eventbrite

Do you run regular online or in-person events as a business? 

If so, integrating your CRM with Eventbrite is a great move. 

When you sell a ticket on the event site, you can automatically access the buyer’s contact record in HubSpot, which makes it easier to manage your customer profiles and promote future events, increasing retention, loyalty, and the lifetime value of a customer.

13. LinkedIn Sales Navigator

LinkedIn Sales Navigator is a fantastic way to make new connections, build relationships, network and promote your business. 

If you use HubSpot’s customer relationship management software, you have the opportunity to connect the two to manage your contacts better, avoid duplication, track interactions, and create personalised marketing campaigns.

How to integrate your HubSpot CRM with apps your team uses

HubSpot integrations happen via an API (application programming interface) which is the go-between making two pieces of tech talk to each other. 

There are so many benefits to integrating your HubSpot CRM to an API endpoint like the apps we’ve listed here as examples, and there are different ways to go about it. 

You can integrate the two systems yourself using tools like Zapier, or you can go for a custom HubSpot integration to bring all the apps you use together.

If you opt for a custom integration, it’s designed specifically around your business and its needs, so it allows you to streamline the way you work, improve your sales and marketing efforts, and make greater strides toward your future growth.

Do you want some advice to get started and work out the best HubSpot integration path for your business? 

Hanley Digital specialises in custom HubSpot integrations and we’ll always give you an honest opinion of the best steps forward for you and your business.

Having worked with brands like Harvey Nichols, we’re here to provide you with the software support you need to grow better.

Get started by reaching out to us on hello@hanleydigital.com or 0114 4055 330

Harvey Nichols
JP Morgan
Connect Group

People love working with us!

David Thompson
David Thompson
View LinkedIn profile for David Thompson
Search PO @ Next.co.uk
Ray Krzeminski
Ray Krzeminski
View LinkedIn profile for Ray Krzeminski
SEO/Online Marketing Manager @ DIY Kitchens
Stephane Candelas
Stephane Candelas
View LinkedIn profile for Stephane Candelas
Frontend Developer @ PFSweb Inc
Read more testimonials

Plenty of ways to start the conversation!

We could be half way through the discussion that will improve your business this time tomorrow!